“The 2016 U.S. Trust Study of High Net Worth Philanthropy Unpacked”
The power of knowing and understanding major gift donor motivations, priorities, giving patterns and other vital data in the donor cultivation and solicitation process cannot be underestimated. A fundamental understanding of this donor centered fundraising approach is often the difference between a vibrant non-profit philanthropic program and an organization that is barely surviving year after year. At the institutional level many fundraising professionals are being told to go out and “hunt” for new major gift donors. It’s a Fire, Ready, Aim approach that is often sales based and inappropriate. Utilizing good philanthropic data and being able to apply it to raise money yields long term generous donors and a mission that is fulfilled.