By: Dwayne Ashley, CEO, Sylvia White, EVP, Dr. Tammy Smithers, VP, Campaigns, Latoya Pace-Smith and Paul Allen, Executive Consultants

In the face of “The Great Wealth Transfer” – an estimated $84 trillion passing from Baby Boomers to younger generations over the next two decades – nonprofits are at a critical juncture. This shift in wealth, coupled with changing donor demographics, necessitates a strategic approach to donor cultivation and engagement. As we at BPC have studied and been advised by our next-generation volunteer leaders, we understand the concept of multi-generational volunteer groups.

Cultivating the Future of Philanthropy

Activating multi-generational volunteer groups, particularly Junior and Associate Boards, offers a powerful strategy for nonprofits navigating the changing landscape of philanthropy. Organizations can cultivate the next generation of donors and ensure long-term success by defining clear purposes, securing champions, valuing the program fiscally, embracing career development opportunities, and managing transitions effectively.

As we stand on the brink of The Great Wealth Transfer, the time to act is now. By investing in multi-generational volunteer groups, nonprofits can build a bridge to the future, ensuring their missions continue to thrive with passionate, engaged next-generation leaders.

The Power of Junior and Associate Boards

Junior and Associate Boards, often called ‘young’, ’emerging leaders’, or ‘junior’ boards, are volunteer groups that serve as powerful tools for nonprofit organizations. These boards offer a unique opportunity to:

• Build affinity with younger generations
• Seed a robust donor pipeline for future decades
• Enhance the organization’s culture of philanthropy
• Drive both contributed and earned revenues
• Boost community engagement

But how can nonprofits effectively activate these multi-generational volunteer groups? Let’s explore five key strategies illustrated by the success story of the Nashville Symphony.

The Multi-Generational Advantage

Imagine a room where the strategic thinking of Gen X meets the digital fluency of Gen Z, all guided by the seasoned experience of Baby Boomers. This is not just a dream scenario – it’s an achievable reality for nonprofits willing to embrace multi-generational volunteer groups.

Why it matters:

• Diverse perspectives lead to innovative solutions
• Cross-generational mentorship fosters organizational growth
• Broader network reach increases fundraising potential

Engaging Across Age Groups

Each generation brings unique strengths to the table. Here’s how to tap into them:

1. Millennials and Gen Z: These digital natives crave purpose-driven work. Engage them through:

• Social media campaigns
• Skill-based volunteering opportunities
• Transparent impact reporting

2. Gen X: The “sandwich generation” values flexibility. Offer:

• Virtual volunteering options
• Family-friendly events
• Leadership roles that leverage their experience

3. Baby Boomers: With a wealth of knowledge, they can:

• Mentor younger volunteers
• Lead major donor initiatives
• Share institutional knowledge
• Structuring for Success: Junior and Associate Boards

4. Gen Alpha: While young, they’re the future. Start early by:

• Creating family volunteer days
• Developing youth advisory boards
• Implementing educational outreach programs

Structuring for Success: Junior and Associate Boards

Junior and Associate Boards are powerful tools for engaging younger generations while preparing them for future leadership roles. Here’s how to make them work:

5. Clear Purpose: Define the “why” behind your board. Is it to cultivate future leaders or expand community outreach? Be specific.

6. Meaningful Responsibilities: Empower these boards with real tasks:

• Fundraising initiatives
• Community outreach programs
• Donor cultivation events

7. Skill Development: Offer opportunities for growth:

• Leadership training workshops
• Networking events with senior board members
• Rotational roles to broaden experience

8. Mentorship Programs: Pair junior board members with senior leaders for guidance and support.

9. Transition Planning: Create clear pathways for associate board members to move into senior roles when ready.

Key Responsibilities

Junior and Associate Boards focus on critical areas that drive organizational growth:

• Fundraising: Leveraging their networks and innovative ideas to attract new donors.
• Community outreach: Extending the organization’s reach into diverse communities.
• Cultivation: Nurturing relationships with potential supporters.
• Stewardship: Maintaining and strengthening ties with existing donors.
• Identification: Spotting new opportunities and potential supporters.

Best Practices for Engagement

To maximize the impact of your multi-generational volunteer groups:

10. Embrace Technology: Use digital tools to streamline communication and project management across all age groups.

11. Celebrate Diversity: Recognize and honor the unique contributions of each generation.

12. Flexible Scheduling: Offer in-person and virtual opportunities to accommodate different lifestyles.

13. Transparent Communication: Keep all volunteers informed about organizational goals, challenges, and successes.

14. Measure Impact: Regularly assess the effectiveness of your volunteer programs and adjust as needed.

The Long-Term Vision

By activating multi-generational volunteer groups, nonprofits can create a sustainable model for growth and impact. This approach addresses immediate needs and cultivates a pipeline of engaged supporters for decades to come.

As you implement these strategies, remember that the goal is not just to bridge generational gaps but to create a unified force driving your mission forward. With patience, flexibility, and a commitment to inclusivity, your organization can harness the power of every generation to create lasting change.

Start Your Multi-Generational Volunteer Program Today

By embracing the strengths of each generation, we can build stronger, more resilient nonprofits ready to face the challenges of tomorrow. Let’s work together to create a legacy of impact that spans generations.

Conclusion: A Call to Action for Nonprofits

As the sector navigates the Great Wealth Transfer and the shifting demographics of donors and volunteers, activating multi-generational volunteer groups through Junior and Associate Boards is no longer just an option—it’s a necessity for nonprofit success.

By embracing volunteers’ diverse perspectives, skills, and passions across generations, nonprofits can create a robust pipeline of engaged supporters, innovative ideas, and sustainable growth. The time to act is now. Start by defining your “why,” identifying your champions, and creating a structure that values and empowers volunteers of all ages.

Are you ready to bridge the generational gap and unlock the full potential of your nonprofit? By embracing the strength of multi-generational volunteer groups, mainly through Junior and Associate Boards, your nonprofit can position itself at the forefront of philanthropic innovation. It’s not just about preparing for the future – it’s about creating it.