The Iconic Impact Initiative

Bridge Philanthropic Consulting (BPC) is publishing a series of position papers called The Iconic Impact Initiative to explore the historical nature of multi-cultural philanthropy and the foundations of giving that were built by modern-day leaders of color—from ordinary individuals to the most famous pop-culture icons. While often not given credit, African Americans and Hispanic Americans have been leaders in charitable giving, not only providing generous monetary contributions but innovating ways to empower worthwhile causes.

BPC is the only African American-owned philanthropy and strategy firm worldwide. It has extensive experience with the African American and Hispanic American market and media organizations and broad relationships within the multi-cultural community, leading the way in advising organizations seeking positive strategic outcomes inclusive of communities of color. This is the launch of the series.

Series #1 The Man And His Philanthropy

By Dwayne Ashley, Tashion Macon, Ph.D, Steve Manning, Karen Hunte and Jennifer Jiles

Wherever Michael Jackson traveled, he fit a hospital visit or an orphanage into this schedule. During Jackson’s HIStory World Tour in 1996, he spent two hours at a Sydney hospital playing “Father Christmas,” as one Australian newscaster described it, giving out thousands of dollars worth of dolls, toys, and computer games to bedridden children whose faces lit up with smiles. Two years earlier, a visit to a Hungarian hospital during a break from a video shoot led him to pay for a liver transplant for a 4-year-old boy … and treatment for the next 10 years.